What it covers
Or get in touch - alex@ziaandzuko.com
What I'm building
A lived-experience publication about living with ulcerative colitis in the UK. I write it - I was diagnosed in 2018. Built to test whether honest first-person writing out-ranks generic health content written by nobody in particular.
Started 2026. Where the book came from.
Store and checkout monitoring for Shopify. Firebell checks a store around the clock, runs a real shopper's journey through to checkout, watches the apps the store relies on, and emails the owner the moment something breaks - with plain steps on what to check.
On the Shopify App Store since July 2026. Free plan available.
A memoir about eight years with ulcerative colitis - the diagnosis, the years it took out of me, and getting my life back. Written for the person who has just been told what they have and cannot find anything honest to read.
Out 28 January 2027. Pre-orders open 1 December.
The same writing, said out loud. Short videos about what a diagnosis actually feels like, what the appointments don't cover, and the parts people tend not to say in public.
New channel - just getting going.
The Honest Colon is where I write about ulcerative colitis properly - what the diagnosis is actually like, what the NHS appointments don't cover, and the parts nobody warns you about. No advice, no prescriptions. Just one person's experience, written down honestly.
Read The Honest Colon