What I build
Or just tell me what's broken - drop me an email
Things I've shipped
Uptime and checkout monitoring for Shopify stores. Real browser-driven checkout tests, alerts by email and Slack, and a dead-man's-switch heartbeat so the monitor can't die quietly.
Published on the Shopify App Store, July 2026.
I build websites for UK sole trader plumbers at a fixed £595, and Plumber Pro AI is how I find them. It pitches the offer, demos the feature that makes the site worth buying - an AI triage layer that reads every after-hours enquiry, texts the plumber the genuine emergencies and emails the rest - and takes build requests directly.
A productised web-build offer with its own lead engine attached. The same shape works for any trade: a fixed price, one feature that makes it the obvious choice, and a site that brings the clients in rather than waiting on referrals.
Describe a situation, get an honest read on it. A paid AI product with real billing behind it, not a demo. Built end to end: product, payments, prompt design, deployment.
A lived-experience publication about living with ulcerative colitis in the UK. I write it - I was diagnosed in 2018. Built to test whether honest first-person writing out-ranks generic health content written by nobody in particular.
Design, build and content system.
MVPs, internal tools, workflow automation, Shopify apps, marketing sites. Happy to take something from a napkin sketch to live, or come in and finish a build that's stalled. You'll be dealing with the person writing the code, which is usually the point.
Start a build